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About us
Our Purpose
Our Purpose
We have a single, simple purpose – to champion potential, helping people, families and businesses to thrive. Because when our customers, communities and the economy thrive, so will we.
This means building deeper relationships to support our customers at every stage of their lives, being much simpler and safer and focusing on the areas we can make the biggest impact: removing barriers to enterprise, building financial confidence and helping to tackle climate change.
Through our purposeful strategy, strong culture and robust balance sheet we will champion the potential of our customers, generate growth and deliver sustainable, long-term returns for shareholders.
We are a relationship bank, supporting customers at every stage of their lives:
- We live and work in the same streets, towns and communities as our customers. We are truly local and supported and enabled by great technology
- We understand customers’ needs; we understand their worries and their dreams; we understand the barriers that get in the way
- The way we live and work is changing, and people’s expectations of companies are changing too.
Inclusive
- We work together to achieve great things with our colleagues, communities and customers.
- We celebrate and respect everyone’s strengths and differences and share our knowledge and experiences.
- We are committed to nurturing a fair and inclusive environment where we all feel we belong.
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Curious
- We experiment and explore with relentless curiosity and broad perspectives.
- We are courageous and creative innovators, who try new things.
- We deliver One Bank value through innovation.
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Robust
- We strive to keep our colleagues, customers and communities safe and secure.
- We act with integrity and take risk intelligently.
- We solve problems and deliver the best outcomes.
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Sustainable
- We care deeply about our impact on people and the planet.
- We show empathy, build relationships in a digital world and are at our customers' sides throughout their lives.
- We act responsibly for the long-term.
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Ambitious
- We are role models for the change we want to see - guided by our purpose.
We prioritise wellbeing and learning for ourselves and others.
We set high standards for ourselves and others to achieve outstanding results.
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